The end of Gianni Infantino? Inside FIFA's biggest crisis yet with Tariq Panja: Men in Blazers 08/03/2026
1. Executive Overview: Core Theses & Key Revelations
In the immediate aftermath of a historic World Cup, global football administration plunged into an unprecedented governance crisis. An explosive revelation by Martyn Ziegler in The Times of London unveiled a secret 25-page proposal circulated by FIFA President Gianni Infantino titled FIFA Forward Enterprise Member Materials. The plan sought to sell a 20 percent equity stake in a newly established entity managing the commercial rights of the FIFA World Cup to private investors—specifically American investment firm Thrive Capital, led by Joshua Kushner, with financial backing from Wall Street giant JP Morgan. The proposed vehicle aimed to raise $20 billion, effectively securitizing football's premier global asset while creating a lucrative commissioner role occupied by Infantino himself.
The exposure of this secret maneuver triggered a swift and ferocious institutional backlash across the international sporting ecosystem. Within four days, the proposal collapsed under intense pressure from UEFA, national member federations, and internal FIFA leadership. However, as veteran investigative journalist Tariq Panja of The New York Times observed on the Men in Blazers podcast hosted by Roger Bennett, the aborted deal represents far more than a temporary administrative misstep. It signifies an existential inflection point in the governance of world football, exposing a deep rift between the sport's traditional custodians and an increasingly autocratic executive presidency.
The core thesis articulated by Panja centers on the permanent alteration of sporting governance when private equity enters non-profit international federations. Unlike traditional commercial sponsorships or broadcast licensing agreements, equity ownership introduces a binding obligation to generate ongoing shareholder returns. Every operational, structural, and regulatory decision—ranging from competition expansion and ticket pricing structures to fixture scheduling and host selection—becomes subordinate to quarterly yields and investor expectations. Panja highlights that FIFA's pursuit of private capital is fundamentally irrational from a balance sheet perspective, given that the organization sits on billions of dollars in liquid cash reserves with zero debt.
Furthermore, the crisis revealed severe procedural decay within FIFA's executive administration. Infantino executed this plan through a tight circle of external personal advisors, deliberately excluding FIFA's executive management, Secretary General Matthias Grafström, and senior advisors such as former US Soccer President Carlos Cordero. Top lieutenants were kept entirely uninformed until the eve of the World Cup final, only learning the precise details through media leaks. This systemic isolation precipitated Cordero's high-profile resignation and galvanized opposition within the 28-member FIFA Council, raising fundamental questions about whether Infantino can sustain his ten-and-a-half-year presidency ahead of the March 2026 FIFA Congress.
2. Context & Background: The Landscape Leading to This Conversation
To understand the magnitude of the current rupture, one must trace the institutional trajectory of FIFA over the past decade. In May 2015, federal prosecutors from the United States Department of Justice, alongside Swiss law enforcement authorities, executed dawn raids at the luxury Baur au Lac hotel in Zurich. The resulting indictments dismantled the decades-long regime of Sepp Blatter and exposed widespread bribery, wire fraud, and money laundering embedded within global football marketing rights. In the wake of this public scandal, FIFA established an internal reform committee tasked with restoring integrity, drafting governance safeguards, and limiting executive authority.
Gianni Infantino, then serving as General Secretary of UEFA, positioned himself as a prominent member of that reform committee. Following his election to the FIFA presidency in February 2016, Infantino marketed his administration as a clean break from the opaque patronage networks of the Blatter era. However, over the course of his ten-and-a-half-year tenure, Infantino progressively dismantled the very institutional checks and balances he helped codify. Power became increasingly centralized within the President's executive office, bypassing established administrative structures and sidelining the FIFA Council.
The $20 billion privatized vehicle proposal is not an isolated initiative, but rather the continuation of a long-standing strategic ambition. In 2018, Infantino introduced a remarkably similar scheme during a FIFA Council meeting in Bogotá, Colombia. On that occasion, he presented council members with unsigned non-disclosure agreements regarding a secret $25 billion offer from Japanese conglomerate SoftBank to purchase rights to a revamped Club World Cup and a proposed global Nations League. Infantino demanded approval within a strict 60-day window without providing full documentation. That effort was forcefully repelled by UEFA President Aleksander Čeferin, igniting a bitter, decade-long geopolitical feud between European football's governing body in Nyon and FIFA headquarters in Zurich.
The economic context of the 2026 proposal makes Infantino's push for external capital all the more extraordinary. Private equity investments in sports typically occur when leagues or franchises face acute liquidity shortages or distressed operational conditions, as seen during the post-pandemic restructuring of CVC Capital Partners' deals with La Liga and Ligue 1. FIFA, by contrast, operates as an exceptionally profitable non-profit monopoly. The federation generates billions of dollars per World Cup cycle and maintains colossal financial reserves. The motivation for introducing external financial partners was not fiscal survival, but political consolidation. By creating a massive off-balance-sheet capital fund, Infantino sought to expand financial distributions to voting member federations across Africa, Asia, and Oceania—thereby securing an unassailable political coalition within the FIFA Congress.
3. Deep-Dive Thematic Breakdown
3.1 The $20 Billion Private Equity Gamble: Kushner, JP Morgan, and Commercial Financialization
The mechanics of the FIFA Forward Enterprise proposal reveal an aggressive effort to financialize international football's premier competition. According to the 25-page dossier leaked to The Times, FIFA sought to carve out its commercial, broadcast, and digital operations into a new private corporate entity valued at upwards of $20 billion. In exchange for a 20 percent capital injection, external investors—led by Joshua Kushner's Thrive Capital and underwritten by JP Morgan—would receive permanent equity governance rights and guaranteed dividend distributions.
The participation of JP Morgan carries profound symbolic and practical weight. The American banking firm previously served as the sole financial underwriter for the ill-fated European Super League project in April 2021, an initiative designed to establish a closed-shop breakaway competition for elite European clubs. JP Morgan's recurring involvement in attempts to restructure football's economic architecture underscores a persistent ambition among Wall Street institutions to import North American franchise mechanics and private capital structures into European and global sports ecosystems.
As Tariq Panja explained during the broadcast, introducing external equity shareholders fundamentally disrupts the dual mission of sports governing bodies. While non-profit federations must balance commercial revenue generation with grassroots development, player welfare, and cultural preservation, private equity funds operate under strict fiduciary duties to maximize return on invested capital. This structural tension creates immediate operational consequences for fans and participants:
External equity ownership shifts the governing paradigm permanently. When private investors hold an ownership stake in FIFA competitions, commercial returns are no longer an operational target—they become a mandatory, non-negotiable obligation. Decision-making is no longer guided by what serves the game, but by what yields maximum returns for external shareholders.
- Hyper-Inflation of Fan Costs: Equity investors demand continuous revenue growth, leading to dynamic ticket pricing, exorbitant hospitality packages, and aggressive monetization of digital broadcasting rights.
- Sanctity of the Competition Calendar: Pressure for dividend yields drives the expansion of tournament formats, creation of secondary competitions, and saturation of the international match calendar regardless of player fatigue or injury risks.
- Commercially Driven Operational Distortions: Administrative decisions regarding match timing, mid-game stoppages, and venue selection become optimized for commercial advertising blocks. As Panja noted, mandatory cooling breaks risk transitioning from player safety measures into contractual broadcast advertising slots.
- Hosting Rights Allocation: Selection of host nations shifts away from sporting legacy or infrastructure readiness toward sovereign entities capable of guaranteeing maximum financial underwriting and tax-exempt revenue extraction.
3.2 Institutional Mutiny: The Resignation of Carlos Cordero and Management Betrayal
The single most damaging internal blow to Infantino's presidency came with the sudden resignation of Carlos Cordero, his senior advisor and key international liaison. Cordero is far from an anti-commercial purist; as a former Vice Chairman of Goldman Sachs in Asia and former President of US Soccer, he possesses extensive background in global investment banking and corporate governance. Cordero was recruited by Infantino precisely to lend institutional credibility and financial expertise to FIFA's executive operations.
Cordero's public resignation statement contained a devastating indictment of both the plan's economic logic and the procedural dishonesty used to advance it. Cordero revealed that he was kept completely blind to the FIFA Forward Enterprise negotiations, discovering the existence of the 25-page sales deck only when it leaked to the press. In his parting assessment, Cordero rejected the fundamental premise of the deal, emphasizing that FIFA is "swimming in cash" and holds no rational justification for mortgaging its core asset to external investors. When a Wall Street veteran of Cordero's standing publicly declares that a private equity deal is financially unnecessary and institutionally toxic, the narrative that this proposal represented prudent business management completely disintegrates.
When an organization sitting on billions in liquid reserves attempts to raise private equity capital, it exposes an underlying desire for unmonitored capital deployment rather than legitimate fiscal necessity. The rejection of this proposal by FIFA's own financial advisors confirms that the initiative was driven by executive ambition rather than institutional need.
This betrayal extended across the entirety of FIFA's executive headquarters in Zurich. Infantino conducted negotiations with external investors alongside a secretive cohort of personal advisors, actively bypassing FIFA Secretary General Matthias Grafström and the senior management team responsible for day-to-day operations. Top lieutenants were informed of the proposal on the day before the World Cup final—a moment deliberately chosen to minimize internal scrutiny amidst the climax of the tournament. This autocratic approach shattered internal trust, sparking widespread demoralization and leading senior staff to leak documentation to international media to abort the process.
3.3 The European Ultimatum: Boycott Threats and UEFA's Existential Stand
The external resistance to Infantino's proposal was spearheaded by UEFA, European football's governing body. Upon verifying the contents of the leaked sales deck, UEFA leadership issued an uncompromising public statement declaring a complete loss of confidence in Infantino's leadership and warning that European nations were prepared to take drastic action, including a potential boycott of FIFA competitions.
UEFA's aggressive stance stems from both economic self-preservation and systemic competition. Europe represents the financial engine room of global football, generating the vast majority of worldwide broadcast rights revenue, commercial sponsorships, and elite player talent. A commercialized FIFA entity backed by $20 billion in private capital would directly threaten UEFA's flagship competitions—most notably the UEFA Champions League and the European Championship—by competing for identical corporate sponsor budgets and broadcast rights dollars.
Tariq Panja underscored the staggering geopolitical weight of a potential European boycott. If five major European footballing powers—such as England, Germany, France, Spain, and Italy—were to refuse participation in FIFA tournaments and establish an alternative international competition framework, FIFA's commercial viability would vanish overnight. The World Cup derives its global value from the participation of elite European teams and star players. By threatening to sever ties with Zurich, UEFA demonstrated that while Infantino may command voting majorities among smaller member federations in the FIFA Congress, real economic and sporting leverage remains firmly anchored in Nyon.
3.4 Succession Shadow Games: Montagliani, Sheikh Salman, and the Al-Khelaifi Paradox
The fallout from the aborted private equity deal has ignited intense backstage maneuvers regarding potential administrative succession. With Infantino scheduled to stand unopposed for a fourth presidential term at the March 2026 FIFA Congress, opposition factions within the 28-member FIFA Council are evaluating formal mechanisms to force an immediate leadership change. Under FIFA statutes, a special emergency Congress can be convened if 19 council members submit a formal petition, potentially triggering a vote of no confidence.
The conversation between Bennett and Panja analyzed the primary figures being discussed across international football circles as potential interim or long-term successors:
- Victor Montagliani (CONCACAF President & FIFA Vice President): A Canadian administrator who has built a reputation as a pragmatic, steady operator. Montagliani led the successful joint bid for the 2026 North American World Cup and is viewed by Western federations as a consensus candidate capable of restoring administrative normalcy.
- Sheikh Salman bin Ibrahim Al Khalifa (AFC President): As the most senior FIFA Council member by tenure, the Bahraini royal would automatically assume temporary stewardship of FIFA under statutory rules should Infantino resign or be removed. Sheikh Salman commands strong backing across Asian and African federations, though his past candidacies faced Western pushback over governance concerns.
- Matthias Grafström (FIFA Secretary General): The young Swedish executive, originally brought in as an Infantino ally, has gained respect for maintaining administrative functionality despite executive chaos. However, his close historic association with Infantino could limit his appeal as a reform candidate.
- Nasser Al-Khelaifi (PSG President & ECA Chairman): The most controversial figure floating in succession discussions. Al-Khelaifi represents a profound node of potential structural conflicts of interest across sports governance.
Panja offered a scathing breakdown of the Al-Khelaifi paradox. Al-Khelaifi simultaneously serves as a member of the Qatari government, Chairman of Qatar-owned Paris Saint-Germain, Chairman of beIN Media Group (one of the largest global buyers of football broadcast rights), Chairman of the European Club Association (ECA), and an executive member of the UEFA Executive Committee. The fact that such an individual is even mentioned as a viable candidate for the FIFA presidency highlights the pervasive erosion of governance standards in international sport.
3.5 The Fallacy of Internal Governance: Why Swiss Jurisdiction and Self-Reform Fail
A recurring theme throughout the analysis is the systemic impossibility of reforming FIFA from within its existing legal and structural framework. FIFA is registered under Article 60 of the Swiss Civil Code as an association (Verein). This legal classification was originally intended for local, non-commercial clubs such as village chess societies or amateur hiking groups. Under Swiss law, an association enjoys extraordinary tax privileges, minimal statutory reporting obligations, and virtual immunity from external corporate oversight, despite managing billions of dollars in international commercial transactions.
This regulatory environment creates what Panja characterizes as a "no questions asked" culture within Switzerland. The Swiss government has historically hesitated to impose strict legislative oversight on international sports federations headquartered in Zurich, Lausanne, and Nyon, fearing that stringent regulatory demands would prompt these multi-billion-dollar entities to relocate to offshore jurisdictions or sovereign gulf states. Consequently, FIFA operates with negligible external judicial accountability.
The failure of the post-2015 Department of Justice interventions demonstrates the limits of external law enforcement. While American prosecutors successfully incarcerated individual corrupt officials and exposed criminal bribery networks, they could not alter FIFA's core political structure: the "one nation, one vote" Congress model. Under this system, tiny island nations hold identical voting power to massive footballing economies. This mechanism allows any incumbent president to maintain an absolute voting block by distributing financial subsidies (via programs like FIFA Forward) to smaller federations whose annual budgets depend entirely on Zurich grants. Ironically, Infantino served on the very reform committee designed to fix this system, only to utilize those same mechanisms to consolidate personal control.
4. Speaker Perspectives & Analytical Contrast
The dialogue between host Roger Bennett and guest Tariq Panja provides a compelling study in analytical perspective, contrasting passionate cultural advocacy against rigorous investigative realism. The interaction establishes a dynamic tension between the emotional outrage felt by global football supporters and the cold institutional realities governing international sports politics.
Roger Bennett frames the crisis through an expressive, cultural lens. Utilizing vivid metaphors ranging from cinematic power struggles (House of the Dragon) to sci-fi tropes (the memory-erasing neuralyzer from Men in Black), Bennett approaches the topic with a sense of existential alarm. He expresses profound frustration at how administrative greed continuously threatens the emotional joy derived from the sport. Bennett pushes Panja to evaluate whether the collapse of the private equity proposal represents a definitive tipping point—a moment where the sheer absurdity of selling off World Cup equity forces a historic collapse of the Infantino presidency.
Tariq Panja maintains a grounded, highly cynical journalistic stance informed by years of reporting from the corridors of FIFA headquarters. While acknowledging the absolute humiliation Infantino suffered, Panja cautions against assuming an immediate collapse. He highlights the remarkable durability of autocratic leaders within non-profit sporting federations, reminding the audience that normal corporate governance rules do not apply in an environment devoid of shareholder accountability or regulatory enforcement. Panja points out that despite global condemnation, Infantino retains deep patronage networks across voting federations who remain indifferent to European outrage as long as financial grant checks continue to clear.
| Analytical Dimension | Roger Bennett (Host Perspective) | Tariq Panja (Investigative Reporter) |
|---|---|---|
| Core Focus | Cultural integrity, fan impact, moral outrage, democratic accountability. | Institutional mechanics, power broker networks, legal frameworks, balance sheets. |
| Infantino's Future | Views presidency as untenable; foresees imminent downfall or forced departure. | Notes Infantino is clinging to power; warns that patronage networks can sustain him. |
| Private Equity Threat | Apocalyptic destruction of the fan experience and cultural identity of the game. | Structural conversion of sporting governance into permanent shareholder dividend obligations. |
| Potential for Reform | Calls for radical intervention and systemic overhaul driven by public pressure. | Deeply pessimistic; notes internal reform is impossible and external legal raids failed. |
Despite their stylistic contrast, Bennett and Panja converge on a central diagnostic conclusion: global football administration has become entirely detached from the sport it is tasked with safeguarding. The dialogue highlights a profound media paradox—while sports journalism spends vast resources covering player transfers, tactical developments, and match outcomes, the structural future of the sport is repeatedly manipulated behind closed doors by unelected bureaucrats operating without public oversight.
5. Strategic & Industry Implications
The crisis surrounding FIFA's aborted privatization deal carries profound implications for the broader sports entertainment industry, institutional investors, and global geopolitical relations. The attempt to introduce private equity at the apex of international sport reflects broader macroeconomic pressures that have reshaped club football over the past decade.
Private equity funds have flooded European sports properties over the past seven years. Firmly attracted by predictable media rights cash flows and unmonetized global fanbases, firms such as CVC Capital Partners, RedBird Capital, Silver Lake, and Clearlake Capital acquired substantial equity stakes in leagues (La Liga, Ligue 1, Serie A media business) and individual clubs (Chelsea FC, AC Milan, Manchester City group). However, applying private equity models to a global governing body represents an unprecedented regulatory boundary cross. In club football, private capital operates within domestic league frameworks subject to promotion, relegation, and UEFA licensing rules. At FIFA level, there is no higher regulatory body to impose operational boundaries on investors.
| Governance & Capital Model | Primary Strategic Motive | Key Stakeholders & Capital Sources | Governance & Decision Controls | Primary Risk to Sport Integrity | Impact on Fan Base & Culture |
|---|---|---|---|---|---|
| Traditional Non-Profit Association (Swiss Verein) | Global game development, grassroots funding, non-profit competition management. | 211 Member National Federations, global sponsors, traditional broadcasters. | FIFA Congress ("one nation, one vote"), 28-member FIFA Council. | Political patronage, vote-buying scandals, opaque executive discretion, lack of external oversight. | Preserves historical tournament structures; periodic ticket price inflation and fixture expansion. |
| Private Equity Securitized Entity (Proposed Model) | Short-to-medium term yield optimization, off-balance sheet capital deployment, dividend generation. | Private equity funds (Thrive Capital), investment banks (JP Morgan), institutional investors. | Shareholder board seats, fiduciary duty to capital, commercial veto powers over competition formats. | Total subordination of sporting rules, calendar sanctity, and player health to quarterly financial returns. | Severe hyper-inflation of ticket/broadcast costs, dynamic venue changes, artificial commercial ad breaks. |
| Sovereign Wealth Underwritten Model | Geopolitical soft power projection, state nation-branding, economic diversification. | Sovereign Wealth Funds (PIF, QIA), state-owned enterprises, energy conglomerates. | Direct sovereign influence via sponsorship, venue underwriting, state-backed executive positions. | Sportswashing, geopolitical leverage over host selection, institutional capture of governing boards. | Lavish stadium infrastructure alongside suppression of fan advocacy and social expression. |
The strategic implications of this aborted transaction extend across four critical industry domains:
- The Fragmentation of Global Broadcast Markets: Had the $20 billion entity succeeded, the drive for aggressive revenue growth would have accelerated the shift away from free-to-air public broadcasting toward fragmented, subscription-based streaming platforms. This dynamic risks alienating younger and lower-income demographics across developing nations.
- Calendar Saturation and Player Union Backlash: The drive to create new commercial inventory directly collides with physical human limits. Player unions, led by FIFPRO, alongside domestic league associations (such as World Leagues Association), are already initiating legal actions against FIFA over calendar overload caused by the expanded 32-team Club World Cup. Adding private equity dividend obligations would exacerbate player burnout and lead to strike threats.
- Sovereign Capital Realignment: The collapse of American private equity ambitions at FIFA opens space for sovereign wealth funds from the Middle East to further solidify their influence. Unlike Western private equity funds that require public exit strategies within 5–7 years, state-backed sovereign funds operate on multi-decade horizons focused on geopolitical influence rather than immediate dividend yields.
- The Growing Specter of Breakaway Competitions: UEFA's explicit boycott warning demonstrated that the threat of a European breakaway from FIFA is no longer theoretical. If FIFA attempts to unilaterally monetize international competitions, Europe's elite footballing nations possess both the economic resources and institutional backing to form a rival international federated body, effectively splitting world football in two.
6. Looking Ahead: Unresolved Questions & Next Milestones
Although Gianni Infantino aborted the FIFA Forward Enterprise proposal within four days of its public exposure, the structural crisis consuming FIFA is far from resolved. The illusion of executive invulnerability surrounding Infantino's presidency has been permanently shattered. The global sports industry now faces a critical six-to-twelve-month period defined by intense political maneuvering, potential statutory challenges, and regulatory scrutiny.
Industry analysts and investigative observers will track four critical milestones to determine the ultimate resolution of this governance crisis:
- The FIFA Council Emergency Proceedings: Opposition groups within the 28-member FIFA Council are pressing for a formal independent investigation into the circumstances surrounding the secret negotiations with Thrive Capital and JP Morgan. If 19 council members unite behind a petition, an emergency FIFA Congress must be convened prior to the scheduled March 2026 elections, creating a direct statutory path to challenge Infantino's presidency.
- The Balagan Ethics Inquiry: Parallel to the private equity scandal, the Norwegian Football Association (NFF) filed a formal complaint with the International Olympic Committee (IOC) regarding FIFA's handling of ethics proceedings involving Norwegian FA President Lise Klaveness and regulatory decisions concerning international player suspensions. FIFA's refusal to publish the full written findings of its Ethics Committee has fueled allegations of political bias, creating an additional legal front for Infantino's opposition.
- The March 2026 FIFA Congress: Originally envisioned as a victory lap where Infantino would secure a fourth presidential term by acclamation, the March Congress now looms as a potential battleground. The key metric to monitor is whether UEFA and CONMEBOL can coalesce around a unified consensus candidate—such as Victor Montagliani—to mount the first contested FIFA presidential election since 2016.
- Swiss Parliamentary Reform Proposals: The recurring scandals emanating from Zurich have re-energized debates within the Swiss Federal Parliament regarding the tax-exempt status of international sports bodies. Legislative proposals seeking to amend Article 60 of the Swiss Civil Code to classify multi-billion-dollar sports federations as commercial enterprises would strip FIFA of its legal shield, forcing standard corporate transparency and anti-corruption compliance.
The saga of Infantino's $20 billion private equity attempt serves as a stark warning about the fragility of global sports governance. When an international non-profit federation entrusted with safeguarding the world's most popular game attempts to secretly sell off its core assets to Wall Street investors, it demonstrates an institution in terminal decay. Whether global football can reform its governance structures before complete institutional collapse occurs remains the defining unanswered question of modern sports administration.
💬 Key Quotes & Speaker Breakdown
Private equity in football
"The moment external investors acquire ownership interest in FIFA competitions, football changes forever. Commercial return becomes a permanent obligation... every decision shaping the future of football no longer driven by what best serves the game, but by what best serves shareholders."
Potential World Cup boycott
"I genuinely think if five European nations said, 'You know what, Ciao, do your private equity deal, we're setting up a competition,' because the reality is, we love the World Cup. I've never said I love the FIFA World Cup. This is an organisation that runs this thing."
Gianni Infantino's presidency
"If it was a normal company, a normal business, normal organization, he would have gone by the time we've recorded this, but this is not a normal company, this is not a normal industry, and this man is clinging on for grim life."
Gianni Infantino's leadership style
"He seems to have done this very much in terms of advisors on his own, on his side... he excluded the entire FIFA management from something as significant as this. They found out this is like the top lieutenants, the people who run the FIFA administration, on the day before the World Cup final."
FIFA presidential succession
"The fact that [Nasser Al-Khelaifi] is in the ring or he's saying he's not, but people are putting him out there... he's a member of the government of Qatar, he sits on the board of UEFA, he's the chairman of one of the biggest rights buyers in world football. This guy, even in the current guise, should not be so conflicted."
FIFA financial state
"FIFA is swimming in cash, it has so much money... I've heard it said, and I believe it to almost as too much money. That's why this money is going all over the place to these federations, whether they need it or not."
Gianni Infantino's internal support
"He's not a very popular person inside the halls of FIFA, it seems. He's not very popular in Europe, the place where he made his bones, his career at UEFA. He's pretty much a persona non-grata there."
FIFA reform
"It can't be reformed from inside. It can't be. If the FBI and the Department of Justice... can't bring big scale reform, what can?"
FIFA politics
"Gianni Infantino was elected first time because he offered more money than anybody else. Let's not forget that. His manifesto had more money, so he's elected. Whenever I go to a FIFA Congress, the biggest round of applause is when the money's announced."