The Ibrox recruitment office is spinning its wheels

Transfer windows are basically just a high-stakes poker game played by people who seem allergic to closing a deal. Rangers just had their improved offer for Couhaib Driouech rejected by PSV, and frankly, the lack of urgency is becoming a recurring theme at Ibrox. We are looking at a club that knows exactly who they want but cannot seem to find the right number to put on the table.

Reports out of the Netherlands suggest the bid simply didn't hit the valuation mark PSV set for the winger. It is the classic negotiation stalemate where one side is playing for keeps and the other is hoping a discount code applies to a top-tier asset. If they keep dicking around with these rejected bids, they are going to get gazumped by someone with more cash or less hesitation.

The Glasgow noise machine is overheating

Meanwhile, the rumor mill in Scotland is running at a fever pitch. With the season fast approaching, the pressure on both Rangers and Celtic to bolster their flanks is intense. It is not just about the Driouech saga; the chatter around Hearts players being linked to big moves is just adding more static to an already loud window.

Celtic is lurking in the shadows, as they usually do when a rival is struggling to seal a transfer. If Rangers don't land their primary target soon, the fans are going to start losing their minds. Every week of indecision in August feels like an eternity when the league table is about to start filling up with actual points.

Why the hesitation is a massive red flag

There is a real danger in fixating on one player while the rest of the market moves on. If PSV has already said no to an improved offer, management needs to walk away or go all-in. Sitting in the middle is how you end up with a squad that looks like it was put together from the bargain bin on deadline day.

We have seen this script before. A club chases a target for weeks, hits a wall, and then panics at 11:59 PM to sign a player who doesn't fit the system. Rangers have to stop treating their scouting department like a window-shopping exercise. If they actually want to challenge for the title, they need to pay the premium and move on to the next problem.

Whether you look at the latest reports from the BBC, it is clear that PSV isn't feeling generous. This isn't a charity auction for wingers. Unless there is a sudden change in their financial strategy, this pursuit of Driouech might just be a long, drawn-out exercise in public embarrassment.