Milan's front office chaos is reaching meme status
If you look at the current state of the AC Milan hierarchy, you might think you’re watching a season of a sitcom written by people who hate football. Reports from Gazzetta dello Sport suggest Jovan Kirovski is currently playing an elaborate game of telephone where the connection is dead, specifically struggling to get a hold of Zlatan Ibrahimovic. It’s a bad look for a club that prides itself on prestige, but it feels incredibly on-brand for this summer.
The fans are rightfully losing their minds on the forums. Some think the power vacuum is designed to let Kirovski operate in the shadows, while others think the communication breakdown is a genuine crisis. You have segments of the fanbase shouting about how this is a total institutional failure. It is difficult to disagree when your technical director can't touch base with the man running the show.
The Kirovski factor: Agent of change or just an agent?
For all the jokes about the lack of communication, there is a counter-argument gaining speed. Kirovski was apparently the secret sauce in beating Chelsea and Sporting to the Guernier signing. That is a massive scalp. If you can outmaneuver the blue side of London in the market, maybe you get a pass on not answering your phone for a few days.
Still, the transition talk is loud. Journalists like Nicolo Schira are floating the idea of Kirovski taking over as technical director with Lomonte slotting in as sporting director. It feels like a move to tighten the ship, or maybe just a reaction to the public embarrassment of not being able to find your own boss. Either way, the supporters are exhausted.
Discounts don't fix the vibes
Then we have the Morten Hjulmand situation. The latest reports say the player has already said goodbye to Sporting, and there is allegedly a discount on the table. Fans are split down the middle here. Half the crowd is drooling over the idea of a bargain signing, while the cynical old heads are asking why so much effort is being spent on transfer strategy when the front office structure is held together with duct tape and hope.
Let’s call a spade a spade. Relying on transfer discounts to signal success is the strategy of a club that knows it is missing the mark elsewhere. If you have to pay a discounted price to get a player to leave a league title contender, you are still playing catch-up. Does Kirovski get credit for the scouting work? Sure. But he gets blamed for the structural instability because that is what happens when you’re the public face of an office in exile.
The Verdict: Professionalism matters more than scouting wins
My take? Stop treating front office politics like a secondary concern. Scouting, contracts, and transfers are great, but if the internal communication is broken, you are building on sand. You cannot be a top-tier European power if your key decision-makers have to read about their own personnel moves in the morning edition of the papers.
The argument that Kirovski is a success because he landed Guernier is classic short-term thinking. A successful window is useless if the manager and the directors are not on the same page by the first competitive fixture. Ibrahimovic needs to shut the office doors, stop the leaks, and decide who is actually steering the ship. Until then, every signing is just a band-aid on a broken limb.
Fans need to stop cheering for transfer wins as if they are trophies. A contract signing does not solve the fact that there is no clear hierarchy. Everyone is waiting for the next statement from the board, but honestly, the silence is already speaking volumes. If you are a fan, you are either terrified of the upcoming season or absolutely numb to the madness. Either way, you are not enjoying the ride.
