World Cup 2026 Official Mascot & Branding Guide
Meet the official mascot of FIFA World Cup 2026. Everything about the tournament's branding, logo design, merchandise and visual identity for USA 26.
Official Tournament Brand
Host Nations
Host Cities
Teams
The Official Brand Identity of FIFA World Cup 2026
Tournament Name: USA 26
FIFA officially branded the 2026 edition as "FIFA World Cup 26" with the shorthand "USA 26" in widespread use. The visual identity draws on the three host nations — the United States, Canada and Mexico — blending their cultural motifs into a unified, vibrant colour palette of red, white, blue and gold.
The Official Mascot
The official mascot for FIFA World Cup 2026, unveiled by FIFA, is designed to capture the spirit of North American culture and football passion. Mascots play a central role in tournament marketing — from merchandise to broadcast graphics — and generate significant commercial revenue for FIFA and sponsors in the build-up to kick-off.
Logo & Visual Design
The FIFA World Cup 2026 logo features the iconic golden trophy integrated within a bold typographic design. The colour scheme reflects North American vibrancy, with design elements that nod to the cultures and landscapes of all three host nations. The logo has already appeared on official merchandise, stadium signage and broadcast packages.
Official Match Ball
Adidas, as FIFA's long-standing official ball supplier, is developing the official match ball for USA 26. The design will reflect the tournament's visual identity and incorporate the latest aerodynamic and performance technology, building on previous World Cup ball innovations.
▶ World Cup 2026 Clips
How Three Americans Officiated Argentina-England at FIFA World Cup 2026 | U.S. Soccer Podcast
The Best of the FIFA Fan Festival! 🌟⚽️🙌 FIFA World Cup 2026
BTS perform at the FIFA World Cup 2026 Topps Halftime Show!
Post Malone - FIFA World Cup 2026 Closing Ceremony Performance
Coldplay and the world’s biggest stars closed the FIFA World Cup 2026 Topps Halftime Show in style!
Coldplay and the world’s biggest stars closed the FIFA World Cup 2026 Topps Halftime Show in style!
Countdown to Kick-Off … at the FIFA Fan Festival ⌛️ | FIFA World Cup 2026
Spain v Argentina | Yamal v Messi | FIFA World Cup 2026 Final™ preview with Salgado, Solari & Vieri
FIFA World Cup 2026 Final | What To Know Before You Go
Team Feature: Spain | Road To The FIFA World Cup 2026 Semi Finals
Alt Cast Highlights | Argentina v Egypt | FIFA World Cup 2026
Mother and daughter live out shared love of football as FIFA World Cup 2026 volunteers
Moisés Caicedo's Surprise for FIFA World Cup 2026 Unsung Hero Nancy Tituaña Morales
'Why Not Us?' Inside the USMNT's FIFA World Cup 2026 Start | Behind The Crest
EVERY France Goal To Qualify For The World Cup 2026
Dan + Shay Sing USA's National Anthem | FIFA World Cup 2026 Opening Match
Be Part of Something Big! 🙌 | FIFA Fan Festival | FIFA World Cup 2026
Is VAR FAILING At World Cup 2026?